Every firm that has to gain comparative advantage with other companies that operate in the same economic environment has to ensure that it uses strategic business management. It is therefore by strategic management that any company be It small or large is able to have a clear picture of what It is supposed to achieve and with what duration of time as stipulated in its plan.
It is also having a top leader such as a CEO that key decisions on strategic management can come from. This particular company CEO has a vision for his company and is supposed to run a firm in the best manner. Setting your goals and achieving them are two different things and you can bear me witness that you have to sweat to achieve them, this is not different to a company as the small efforts have to be thorough so that the final goals are reached.
A company CEO who takes part in the strategic plan is usually very happy when the objectives are met and this generally boosts the morale to even continue working hard. Plans are formulated for the various reasons such as coordination and of much importance is to motivate. Threats that may also affect a company are also mitigated on the right manner so that the vision that any CEO has for his or her company is met in the best manner.
We have countless merits that tag along when any company make use of strategic management for its business. One of the merits is that there is a clear manner in which duties and also responsibilities are supposed to be carried out. A company’s CEO and other board of directors decide on the duties that are assigned to the employees.
The company therefore will be dependent on the agility of the CEO to make a good relationship with his subordinates so that the company can achieve its aims. There is what we call the rank of authority in every company.
The company’s CEO must also have that aspect to forecast on the future since that is what planning is all about, planning is all about the best future cause of action which takes place at the present. If a company is being run by a CEO who does not encourage the employees to be faithful to the aims, then the aims are just dead since the workers will not be faithful to the goals too.
A company will achieve its vision on the long run which is contingent to what it does today and therefore make right choices. It is also of much importance to note that strategic business management plays a very important role in a company to measure its performance.